1. Introduction
Welcome to Elikiba AR ("Elikiba," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you access or use our website, mobile applications, and related services (collectively, "Services"). We respect your privacy and are committed to protecting your personal data in compliance with the Nigeria Data Protection Regulation (NDPR) and applicable international standards.
By using our Services, you consent to the data practices described here. Please read this policy carefully to understand how your information is handled.
2. Privacy Mission Statement
At Elikiba, protecting your privacy is paramount. We process your personal data responsibly, lawfully, and transparently, ensuring you have control and clarity over how your information is managed. We continuously align our practices with evolving regulatory requirements and global best practices to foster trust and security.
3. General Principles for Processing Personal Data
We abide by the following core principles when handling your personal data:
- Lawfulness, Fairness, and Transparency: All data processing is lawful, fair, and transparent.
- Purpose Limitation: Data is collected solely for explicit, legitimate purposes and not repurposed inconsistently.
- Data Minimization: Only data necessary for processing purposes is collected.
- Accuracy: Personal data is kept accurate and up to date.
- Storage Limitation: Data retention is limited to what is strictly necessary or legally mandated.
- Integrity and Confidentiality: Data is safeguarded with appropriate security measures against unauthorized access or loss.
4. Lawful Basis for Collecting and Processing Personal Data
We process your data under the following legal bases:
- Consent: Explicit permission for specific processing activities.
- Contractual Necessity: To perform our contract with you and provide Services.
- Legal Obligations: Compliance with Nigerian laws and regulations.
- Legitimate Interests: For fraud prevention, security, and service improvements balanced against your rights.
- Vital Interests: To protect your or others' safety in emergencies.
5. Information We May Collect From You
We may collect the following categories of data:
- Identity Data: Name, date of birth, profile photographs, username.
- Contact Data: Email address, phone number, postal address.
- Account Data: User credentials, authentication information.
- Content Data: Artworks uploaded, submissions, comments, and interactions.
- Technical Data: IP address, device information, browser type, operating system, cookies.
- Usage Data: Pages viewed, features used, time spent on the app, interaction patterns.
- Location Data: Approximate location based on IP address (for AR experiences).
- Marketing Preferences: Opt-in consents and subscription preferences.
6. How We Collect Information
Information is gathered through:
- Direct interactions: Account registration, profile setup, artwork submissions, support requests.
- Automated technologies: Cookies, tracking pixels, analytics tools, AR session data.
- Third-party sources: Social media platforms (when you link accounts), analytics providers.
7. How We Use Your Personal Data
We use your data to:
- Provide, maintain, and improve our AR art gallery Services.
- Process artwork submissions and manage your creator profile.
- Enable AR viewing experiences and track engagement metrics.
- Verify your identity and prevent fraudulent activities.
- Provide customer support and respond to inquiries.
- Send notifications about your submissions, approvals, and account activity.
- Personalize your experience and recommend artworks.
- Communicate offers, updates, and promotional information (with your consent).
- Conduct analytics to improve our platform.
- Comply with legal obligations and enforce our terms.
8. Disclosure and Sharing of Personal Data
Your data may be shared with:
- Service Providers: Cloud hosting, analytics, email delivery, and customer support tools.
- Other Users: Your public profile, artist name, and submitted artworks are visible to other users.
- Legal Authorities: When required by law or to protect our rights.
- Business Transfers: In connection with mergers, acquisitions, or asset sales.
- With Your Consent: Any other third parties when you have given explicit consent.
9. Data Security
We implement industry-standard security measures including:
- Encryption of data in transit and at rest.
- Secure authentication mechanisms.
- Regular security assessments and vulnerability testing.
- Access controls limiting data access to authorized personnel.
- Continuous monitoring for suspicious activities.
10. Data Retention
Personal data is retained only as long as necessary to provide Services and fulfill legal obligations. When no longer required, data is securely deleted or anonymized. Specifically:
- Active account data is retained while your account remains active.
- Submitted artwork data may be retained for archival purposes.
- Analytics data is typically retained for 2 years.
- Legal and compliance records are retained as required by applicable laws.
11. Your Data Protection Rights
Under NDPR and applicable laws, you have the following rights:
- Access: Request a copy of your personal data.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your data (subject to legal obligations).
- Restriction: Request limitation of certain processing activities.
- Objection: Object to processing based on legitimate interests.
- Portability: Request transfer of your data in a structured format.
- Withdrawal: Withdraw consent at any time for consent-based processing.
- Complaint: Lodge complaints with regulatory authorities.
12. Automated Decision-Making
We may use automated processes for content moderation, fraud detection, and personalization. You may request human review of decisions that significantly affect you by contacting our support team.
13. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your session and authentication state.
- Remember your preferences and settings.
- Analyze usage patterns and improve our Services.
- Provide personalized content and recommendations.
14. Account Deletion Policy
You may request deletion of your account by contacting support@elikiba.com or through the app settings. Upon request:
- We verify your identity to prevent unauthorized deletions.
- Your account and associated data will be deleted within 30 days.
- Some data may be retained for legal compliance or legitimate business purposes.
- Publicly shared content may remain visible if shared by others.
15. Children's Privacy
Our Services are not directed at persons under 18 years of age. We do not knowingly collect personal data from minors. If we discover that we have collected data from a minor, we will promptly delete it. Parents or guardians who believe their child has provided personal information should contact us immediately.
16. Links to Third-Party Websites
Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party services you access.
17. Marketing and Communications
With your consent, we may send you marketing communications about our Services, new features, and promotional offers. You can opt-out of marketing messages at any time by:
- Clicking the unsubscribe link in any marketing email.
- Adjusting notification preferences in your account settings.
- Contacting us at support@elikiba.com.
18. Complaints and Contact Information
If you have questions, concerns, or complaints about our privacy practices, please contact us:
19. Updates to This Privacy Policy
We may update this Privacy Policy as necessary due to regulatory changes, operational improvements, or new features. Updates will be published on our website and app with a revised effective date. Continued use of our Services after updates constitutes acceptance of the revised policy. We encourage you to review this policy periodically.